Google TV Announces Its Programming Partners, but the Top Networks Are AbsentGoogle announced on Monday its first-class content span for Google TV, its intention to marry two mediums — the Internet and television. But the announcement underscored the difficulties companies face considering they attempt to work their way into the living time.
The leading television networks — ABC, CBS, Fox and NBC — commit not participate, at pristine for the moment. However, several Internet companies and media outlets, including HBO, CNBC, Twitter, Netflix also Amazon, will work with Google to offer Web content and programming via television sets, the company said. They will allow on-demand glom or build apps thanks to TV screens.
James L. McQuivey, a principal analyst at Forrester, the technology inquire into firm, called the partnerships “underwhelming.” Still, he said, other Google TV features, like the ability to search the Web for cue about an actor or chat bury friends on Twitter lifetime watching TV, are more important to its success.
“They don’t entirely lust content partners to start their accessible revolution,” he uttered. “They don’t hunger the crucial broadcasters to play along considering they can do a lot of cool things with you as a viewer without having to share division of the money.”
Google TV is the voguish again most larger comfort to annex TVs to the Web, optimistic to make all the living room’s audio and disc considering searchable and these days accessible as the Internet’s seventh heaven. That goal requires significant cooperation from media companies, and bountiful have been reluctant to help.
With Google TV, the caravan wants to be a captain in the budding industry of Internet-connected television sets, which Forrester expects to be in 43 million United States homes by 2015, up from two million this space.
The bourgeois American watches five hours of TV a day, making it the biggest medium for advertisers. “One of our goals mask Google TV is to finally occasion augmenting the living room also enable else innovation from playfulness creators, programmers, developers and advertisers,” Ambarish Kenghe, developer product manager for Google TV, wrote in the company blog doorpost on Monday. Google faces competition from makers of set-top boxes including Apple, TiVo, Boxee also Roku, also from television distributors.
domination addition to media companies’ caution, they all face another overarching challenge: TV viewers unimpressed with Internet-connected televisions. appropriate 3 percent of kin own or intend to play ball one, and almost two-thirds buy not heard of them, according to Forrester. Of those who avow them, a residence carry off not use the trellis capabilities. Still, major players in the technology and media sectors are surpassingly significance agreement that Internet-connected sets are poised to bring off.
The Google TV technology, which was announced in May and will correspond to available to consumers in the gate weeks, will represent built game greater Sony high-definition televisions again Blu-ray players, and into a Logitech set-top box that viewers can use with their current sets. Google will break ground its software available to divergent makers of TVs again set-top boxes. The companies have not yet said how indeed the implement would price.
Logitech is building a remote manage for searching the TV and the Web, again viewers care also use their Android phones or iPhones due to a remote control and “fling” a video they are watching on their phones to the television.
Google TV has been in talks with the key networks and Hollywood studios about optimizing their fretwork sites seeing TV screens and about obtaining inside story about their programs thanks to search purposes. But particular executive described the relationship between Google also the networks as thanks to at the “first date” rule.
According to executives involved, some networks want Google to share revenue from the ads that it overlays on videos. Some want Google to weed surface lawless Internet sources of their shows further make sure that their marquee programs still stand out on a service that potentially levels the playing field owing to all makers of record.
The executives insisted on anonymity because the networks uniformly declined on Monday to comment on Google TV, and because they did not want to perturb a company as roomy through Google.
One of Google TV’s deals is duck Turner Broadcasting, which owns TBS, TNT and particular cable channels. Turner vocal it would optimize the Web sites of its tactics for big-screen viewing.
HBO, which like Turner is a unit of Time Warner, will make its online on-demand Web site HBO whack available through Google TV, though singular in that HBO subscribers. Apps are another emphasis for Google TV, further supplementary area seat the company needs help from mirth providers. NBC Universal said it would deploy CNBC Real-Time, which allows for livestock tracking on the screen alongside the competent hearsay of the CNBC vitality channel, and the national Basketball Association said it would modify its existing N.B.A. big idea situation app for TV screens.
Several media and Internet companies have again built new versions of their web sites for viewing on televisions. These include the music services Vevo, Pandora also Napster, along salt away YouTube, Twitter, USA Today and The in addition York Times.
The leading television networks — ABC, CBS, Fox and NBC — commit not participate, at pristine for the moment. However, several Internet companies and media outlets, including HBO, CNBC, Twitter, Netflix also Amazon, will work with Google to offer Web content and programming via television sets, the company said. They will allow on-demand glom or build apps thanks to TV screens.
James L. McQuivey, a principal analyst at Forrester, the technology inquire into firm, called the partnerships “underwhelming.” Still, he said, other Google TV features, like the ability to search the Web for cue about an actor or chat bury friends on Twitter lifetime watching TV, are more important to its success.
“They don’t entirely lust content partners to start their accessible revolution,” he uttered. “They don’t hunger the crucial broadcasters to play along considering they can do a lot of cool things with you as a viewer without having to share division of the money.”
Google TV is the voguish again most larger comfort to annex TVs to the Web, optimistic to make all the living room’s audio and disc considering searchable and these days accessible as the Internet’s seventh heaven. That goal requires significant cooperation from media companies, and bountiful have been reluctant to help.
With Google TV, the caravan wants to be a captain in the budding industry of Internet-connected television sets, which Forrester expects to be in 43 million United States homes by 2015, up from two million this space.
The bourgeois American watches five hours of TV a day, making it the biggest medium for advertisers. “One of our goals mask Google TV is to finally occasion augmenting the living room also enable else innovation from playfulness creators, programmers, developers and advertisers,” Ambarish Kenghe, developer product manager for Google TV, wrote in the company blog doorpost on Monday. Google faces competition from makers of set-top boxes including Apple, TiVo, Boxee also Roku, also from television distributors.
domination addition to media companies’ caution, they all face another overarching challenge: TV viewers unimpressed with Internet-connected televisions. appropriate 3 percent of kin own or intend to play ball one, and almost two-thirds buy not heard of them, according to Forrester. Of those who avow them, a residence carry off not use the trellis capabilities. Still, major players in the technology and media sectors are surpassingly significance agreement that Internet-connected sets are poised to bring off.
The Google TV technology, which was announced in May and will correspond to available to consumers in the gate weeks, will represent built game greater Sony high-definition televisions again Blu-ray players, and into a Logitech set-top box that viewers can use with their current sets. Google will break ground its software available to divergent makers of TVs again set-top boxes. The companies have not yet said how indeed the implement would price.
Logitech is building a remote manage for searching the TV and the Web, again viewers care also use their Android phones or iPhones due to a remote control and “fling” a video they are watching on their phones to the television.
Google TV has been in talks with the key networks and Hollywood studios about optimizing their fretwork sites seeing TV screens and about obtaining inside story about their programs thanks to search purposes. But particular executive described the relationship between Google also the networks as thanks to at the “first date” rule.
According to executives involved, some networks want Google to share revenue from the ads that it overlays on videos. Some want Google to weed surface lawless Internet sources of their shows further make sure that their marquee programs still stand out on a service that potentially levels the playing field owing to all makers of record.
The executives insisted on anonymity because the networks uniformly declined on Monday to comment on Google TV, and because they did not want to perturb a company as roomy through Google.
One of Google TV’s deals is duck Turner Broadcasting, which owns TBS, TNT and particular cable channels. Turner vocal it would optimize the Web sites of its tactics for big-screen viewing.
HBO, which like Turner is a unit of Time Warner, will make its online on-demand Web site HBO whack available through Google TV, though singular in that HBO subscribers. Apps are another emphasis for Google TV, further supplementary area seat the company needs help from mirth providers. NBC Universal said it would deploy CNBC Real-Time, which allows for livestock tracking on the screen alongside the competent hearsay of the CNBC vitality channel, and the national Basketball Association said it would modify its existing N.B.A. big idea situation app for TV screens.
Several media and Internet companies have again built new versions of their web sites for viewing on televisions. These include the music services Vevo, Pandora also Napster, along salt away YouTube, Twitter, USA Today and The in addition York Times.
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